RDU98.5FM is the professional independant leader and source of music,
opinion and culture for Christchurch. No other Christchurch radio station
can lay claim to building, supporting and developing the national and
local music scene more than RDU 98.5FM.
The station is the flagship of the b.Net in the South Island and has
carved a niche market that other stations now seek to emulate. Our
audience is a psychograph of interested, involved, passionate, artistic,
innovative and independant people of all ages.
Listeners are fiercely loyal and tune in longer on average than
competitors. audiences . 14 hours per week. More than 2,000 listeners have
joined the RDUnited club, a dedicated band of followers who pay an annual
membership to be part of the RDU story and receive its benefits.
RDU is the choice of originators and early adopters in Christchurch 18- 39
years. The city orients around the RDU .gig guide., broadcast more than 20
times per week.
And RDU boasts Christchurch.s leading breakfast show . it.s outlived and
outmanoeuvred every other breakfast show in Christchurch. It.s irreverent,
it.s original and it.s independent.
RDU continues to reinforce its position on campus, with daily broadcasting
to the 15,000 strong student population.
RDU is 30 years old in 2006. It celebrated this with Christchurch.s
biggest outdoor all-ages music event, attracting over 12,000 people. We
are very proud to bring this new generation of switched-on, intelligent,
aware, and influential individuals the best independent radio in
Christchurch.
